Info | Categories / ADC Europe 2026

Film & Audio

TV / Cinema Commercials

1.01: TV / Cinema Commercials

Any commercial spot aired on TV or in cinemas.

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Film & Audio

Online Videos

1.02: Online Videos

Videos created specifically for the on-line environment.

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Film & Audio

Audio / Radio Commercials

1.03: Audio / Radio Commercials

Audio ads on radio, in podcasts and other audio channels.

Important: Download this image to add it to your audio file in order to upload it to the platform as a sound video (mp3 files are not accepted).
Text caption in English (Font Helvetica Bold 55, white on black, line space 60).

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Film & Audio

Film & Audio for non-profit / public service / NGO

1.04: Film & Audio for non-profit / public service / NGO

TV commercials, online videos and audio formats aired on radio and online platforms made for charitable, non-profit organisations or public services.

Important: Download this image to add it to your audio file in order to upload it to the platform as a sound video (mp3 files are not accepted).
Text caption in English (Font Helvetica Bold 55, white on black, line space 60).

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Film & Audio

Craft - direction, cinematography and editing

1.05: Craft - direction, cinematography and editing

Film work that is notable for its execution – from the director’s vision and the production elements used to create the video: camerawork, cinematography, set design, production design, casting and editing.

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Film & Audio

Craft - music and sound

1.06: Craft - music and sound

Audio elements that add value to the work: on video, radio and online platforms, including audio branding tools (etc.).

Important: Download this image to add it to your audio file in order to upload it to the platform as a sound video (mp3 files are not accepted).
Text caption in English (Font Helvetica Bold 55, white on black, line space 60).

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Film & Audio

Craft - animation, VFX, CGI and 3D

1.07: Craft - animation, VFX, CGI and 3D

The use of 3D videography, computer-generated imagery (CGI), various types of 2D and 3D animation, as well as a mastery of visual effects.

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Film & Audio

Local Insight

1.08: Local Insight

Works made in another format and concept that differ from the subcategories described above.

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Film & Audio

Any Other

1.09: Any Other

Works made in another format and concept that differ from the subcategories described above.

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Print & Outdoor

Outdoor (Including poster and billboard)

2.01: Outdoor (Including poster and billboard)

Visual components of outdoor advertising on external surfaces of buildings and structures: advertising posters, billboards, city formats and other formats.

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Print & Outdoor

Digital Screens

2.02: Digital Screens

Non-static outdoor advertising

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Print & Outdoor

Special Outdoor

2.03: Special Outdoor

Non-standard outdoor advertising adapting an unconventional approach to communication with the consumer in public places (ambient, experiential, outdoor installations).

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Print & Outdoor

Print Advertising

2.04: Print Advertising

Print advertising newspapers/magazines, etc.

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Print & Outdoor

Direct Marketing

2.05: Direct Marketing

Personal mailing of printed advertising materials, samples, letters, etc. (one-to-one printed campaigns).

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Print & Outdoor

Print & Outdoor for non-profit / public service / NGO

2.06: Print & Outdoor for non-profit / public service / NGO

Print and outdoor advertising made for charitable, non-profit organisations or public services.

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Print & Outdoor

Craft - Photography

2.07: Craft - Photography

Use of photography in print and outdoor advertising

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Print & Outdoor

Craft - Illustration

2.08: Craft - Illustration

Use of illustration in print and outdoor advertising.

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Print & Outdoor

Craft - Art Direction

2.09: Craft - Art Direction

Craft of visual direction, with a successful integration of all visual elements.

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Print & Outdoor

Local Insight

2.10: Local Insight

Craft of visual direction, with a successful integration of all visual elements.

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Interactive & Mobile

Interactive Design

3.01: Interactive Design

Design of interactive communication (websites, microsites, online publications, digital installations, mobile applications, data visualisation, etc.).

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Interactive & Mobile

Interactive Campaigns

3.02: Interactive Campaigns

Creative use of tools in an advertising campaign on digital platforms, as well as the use of non-standard media, banner and Internet advertising.

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Interactive & Mobile

Place-specific Experiences

3.03: Place-specific Experiences

Indoor and outdoor installations using interactive technology, including design of retail and exhibition spaces, exhibition, advertising, trade stands, and digital and physical POS materials, etc.

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Interactive & Mobile

Creative Data

3.04: Creative Data

Data analysis and interpretation serve as the basis for an idea, strategy or campaign in the digital space. Key terms include: data storytelling, data-driven targeting, data-driven innovation, data visualisation, use of real-time data, social data insights, data collection, etc. Data is a core creative driver, shaping the idea, strategy, or campaign to enable stronger storytelling, smarter targeting, and measurable innovation.

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Interactive & Mobile

Interactive & Mobile for non-profit / public service / NGO

3.06: Interactive & Mobile for non-profit / public service / NGO

Interactive advertising campaigns made for charitable, non-profit organisations or public services.

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Interactive & Mobile

Digital Service Experience

3.07: Digital Service Experience

Product or experience design for online stores, electronic services and online applications.

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Interactive & Mobile

Digital Direct Marketing

3.08: Digital Direct Marketing

Direct social posts / Personal emailing / One-to-One digital campaigns.

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Interactive & Mobile

Multi-platform Experience

3.09: Multi-platform Experience

Interactive digital work designed to deliver a consistent and engaging user experience across multiple touchpoints and devices, such as mobile, web, connected devices, social formats, and/or OOH-to-digital extensions. The assessment focuses on how unusual and novel the use of these platform specific features is.

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Interactive & Mobile

Innovative Use of Technology

3.10: Innovative Use of Technology

Any digital work where technology enables the idea, enhancing creativity, usability, engagement, and impact (not using tech for its own sake). The technology used sets a new standard or benchmark in terms of user interface design, user experience, AR or VR, and innovations in programming and/or implementation.

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Interactive & Mobile

Influencer Marketing

3.11: Influencer Marketing

Collaborating with a well-established social media influencer to elevate a brand by leveraging their audience and unique style. This partnership can be implemented on different social platforms.

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Interactive & Mobile

Gaming

3.12: Gaming

Commercial advertising using gaming.

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Interactive & Mobile

Technological Craft

3.13: Technological Craft

A new standard or benchmark in terms of user interface design, user experience, AR or VR, and innovations in programming and/or implementation.

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Interactive & Mobile

Local Insight

3.14: Local Insight

Work inspired by a specific local culture, community, or context, so grounded in place that it couldn’t credibly be made anywhere else.

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Interactive & Mobile

Any Other

3.15: Any Other

Interactive and mobile projects whose format and concept differ from the subcategories described above.

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Design

Graphic Communication

4.01: Graphic Communication

Graphic design of any print output (calendar, postcard, poster, merchandise, event promo...) or visual communication tools designed to communicate a specific message or increase brand awareness.

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Design

Editorial Design

4.02: Editorial Design

Multipage printed publications (books, magazines, corporate publications, catalogues, etc.)

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Design

Corporate Brand Identity

4.03: Corporate Brand Identity

Visual expression of a company/ brand, corporate entire identity sets, both brand new and rebranded.

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Design

Logotype

4.04: Logotype

Creative execution of a logo for a brand.

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Design

Illustration

4.05: Illustration

Illustrations used in design projects.

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Design

Photography

4.06: Photography

Photos used in design projects.

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Design

Packaging

4.07: Packaging

Mastery and originality of packaging design of products made for sale.

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Design

Motion Graphics

4.08: Motion Graphics

Visual motion design for video content.

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Design

Spatial Design

4.09: Spatial Design

Spatial design involving interaction with the consumer that uses 3D tools, volumetric constructions, digital technologies and other means of visual communication (exhibitions, spatial installations, store redesign, in-store communication, VR projects).

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Design

Typography

4.10: Typography

For creating a new font or font family.

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Design

Local Insight

4.11: Local Insight

Work inspired by a specific local culture, community, or context, so grounded in place that it couldn’t credibly be made anywhere else.

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Design

Any Other

4.12: Any Other

Works with another format and concept that differ from the subcategories described above.

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Brand Development & Experience

Point of sale Experience and Activation

5.01: Point of sale Experience and Activation

Innovative interactions with an audience for a point of sale experience.

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Brand Development & Experience

Promotions

5.02: Promotions

Sales promotion campaigns created to drive immediate sales.

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Brand Development & Experience

Live Stunts Brand Activation

5.03: Live Stunts Brand Activation

Live happenings or stunts made to connect a brand with an audience at public events like festivals, sports events or any other.

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Brand Development & Experience

New use of Media

5.04: New use of Media

Works making creative and unexpected use of commonly available media that turn them into new tools and lend more power to the creative idea. This category also includes works that succeed in creating an entirely.

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Brand Development & Experience

Branded Spaces

5.05: Branded Spaces

Design of trade and exhibition spaces to acquaint and engage the consumer with the brand. Spaces can be both real and virtual platforms.

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Brand Development & Experience

PR / Events

5.06: PR / Events

Ideas that connect the brand with an audience through a PR strategy resulting in proven earned media and impact (corporate, public, consumer, social and cultural).

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Brand Development & Experience

Creative Effectiveness

5.07: Creative Effectiveness

This category honours initiatives that demonstrate significant brand or business achievements or/and impact. Entries should show measurable aspects (objectives/challenges, insights & strategy, results, etc.)

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Brand Development & Experience

Projects

5.08: Projects

Purpose-built brand-led initiatives designed to achieve a defined real-world objective through experiences, services, or partnerships, rather than relying primarily on traditional advertising communication.

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Brand Development & Experience

B2B and Collaborations

5.09: B2B and Collaborations

Work designed for business audiences or ecosystems, driving results through B2B engagement and/or brand-to-brand, cross-sector, or partner collaborations that create shared value beyond messaging.

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Brand Development & Experience

Creative Strategy

5.10: Creative Strategy

Work where the strategic insight and decision-making are the core creative product, turning a clear business or cultural problem into a distinctive, guiding approach that shapes the idea, experience, and outcomes.

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Brand Development & Experience

Local Insight

5.11: Local Insight

Work inspired by a specific local culture, community, or context, so grounded in place that it couldn’t credibly be made anywhere else.

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Integrated & Innovation

Integrated Campaigns for commercial brands

6.01: Integrated Campaigns for commercial brands

Creative solutions that successfully carry the brand message across multiple platforms/channels, both online and offline, using more than 3 communication techniques, including traditional types of advertising (TV, press, radio, Internet) and other promotion methods.

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Integrated & Innovation

Integrated and Innovation for non-profit / public service / NGO

6.02: Integrated and Innovation for non-profit / public service / NGO

Creative solutions of integrated campaigns, with more than 3 communication techniques, including traditional advertising (TV, press, radio, Internet) made for charitable, non-profit organisations and public services

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Integrated & Innovation

Branded Content

6.03: Branded Content

Original content created for a brand or a natural integration of a brand into an existing format. This includes a media channel (Internet video, promo, TV, etc.) and multichannel platforms for delivering content to an audience (radio, publications, books, games, music, videos, mobile content, social solutions, blogs, promo events, mass events, etc.).

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Integrated & Innovation

Best use of Technology

6.04: Best use of Technology

Non-standard and original use of technology to promote a brand.

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Integrated & Innovation

Best use of Data

6.05: Best use of Data

Creative use of data to increase an advertising campaign’s effectiveness.

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Integrated & Innovation

Product / Service Innovation

6.06: Product / Service Innovation

Creation and integration of an innovative product and/or service.

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Integrated & Innovation

Artificial Intelligence

6.07: Artificial Intelligence

Work using AI that pushes boundaries; exploring new techniques, applications and processes.

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Integrated & Innovation

Local Insight

6.08: Local Insight

Work inspired by a specific local culture, community, or context, so grounded in place that it couldn’t credibly be made anywhere else.

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Creativity by Industry Sectors

Consumer Goods (FMCG & Durables) - Film & Audio

7.01: Consumer Goods (FMCG & Durables) - Film & Audio

All durable and non-durable consumer goods, including food and beverages (incl. alcohol), personal care and hygiene, home care and cleaning, household essentials, other FMCG, apparel and accessories, furniture, and consumer electronics.

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