Film & Audio

Film & Audio
TV / Cinema Commercials

1.01: TV / Cinema Commercials

Any commercial spot aired on TV or in cinemas.
Film & Audio
Online Videos

1.02: Online Videos

Videos created specifically for the on-line environment.
Film & Audio
Audio / Radio Commercials

1.03: Audio / Radio Commercials

Audio ads on radio, in podcasts and other audio channels.

Important: Download this image to add it to your audio file in order to upload it to the platform as a sound video (mp3 files are not accepted).
Text caption in English (Font Helvetica Bold 55, white on black, line space 60).
Film & Audio
Film & Audio for non-profit / public service / NGO

1.04: Film & Audio for non-profit / public service / NGO

TV commercials, online videos and audio formats aired on radio and online platforms made for charitable, non-profit organisations or public services.

Important: Download this image to add it to your audio file in order to upload it to the platform as a sound video (mp3 files are not accepted).
Text caption in English (Font Helvetica Bold 55, white on black, line space 60).
Film & Audio
Craft - direction, cinematography and editing

1.05: Craft - direction, cinematography and editing

Film work that is notable for its execution – from the director’s vision and the production elements used to create the video: camerawork, cinematography, set design, production design, casting and editing.
Film & Audio
Craft - music and sound

1.06: Craft - music and sound

Audio elements that add value to the work: on video, radio and online platforms, including audio branding tools (etc.).

Important: Download this image to add it to your audio file in order to upload it to the platform as a sound video (mp3 files are not accepted).
Text caption in English (Font Helvetica Bold 55, white on black, line space 60).
Film & Audio
Craft - animation, VFX, CGI and 3D

1.07: Craft - animation, VFX, CGI and 3D

The use of 3D videography, computer-generated imagery (CGI), various types of 2D and 3D animation, as well as a mastery of visual effects.
Film & Audio
Any Other

1.08: Any Other

Works made in another format and concept that differ from the subcategories described above.


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Interactive & Mobile

Interactive & Mobile
Interactive Design

3.01: Interactive Design

Design of interactive communication (websites, microsites, online publications, digital installations, mobile applications, data visualisation, etc.).
Interactive & Mobile
Interactive Campaigns

3.02: Interactive Campaigns

Creative use of tools in an advertising campaign on digital platforms, as well as the use of non-standard media, banner and Internet advertising.
Interactive & Mobile
Place-specific Experiences

3.03: Place-specific Experiences

Indoor and outdoor installations using interactive technology, including design of retail and exhibition spaces, exhibition, advertising, trade stands, and digital and physical POS materials, etc.
Interactive & Mobile
Data Visualisation

3.04: Data Visualisation

Creative solutions for the visualisation of complex data that clearly and effectively transmit information through digital media.
Interactive & Mobile
Social Media Campaigns

3.05: Social Media Campaigns

Advertising campaigns created specifically for any kind of social media platform
Interactive & Mobile
Interactive & Mobile for non-profit / public service / NGO

3.06: Interactive & Mobile for non-profit / public service / NGO

Interactive advertising campaigns made for charitable, non-profit organisations or public services.
Interactive & Mobile
Digital Service Experience

3.07: Digital Service Experience

Product or experience design for online stores, electronic services and online applications.
Interactive & Mobile
Any Other

3.08: Any Other

Interactive and mobile projects whose format and concept differ from the subcategories described above.



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Design

Design
Graphic Communication

4.01: Graphic Communication

Graphic design of any print output (calendar, postcard, poster, merchandise, event promo...) or visual communication tools designed to communicate a specific message or increase brand awareness.
Design
Editorial Design

4.02: Editorial Design

Multipage printed publications (books, magazines, corporate publications, catalogues, etc.)
Design
Corporate Brand Identity

4.03: Corporate Brand Identity

Visual expression of a company/ brand, corporate entire identity sets, both brand new and rebranded.
Design
Logotype

4.04: Logotype

Creative execution of a logo for a brand.
Design
Illustration

4.05: Illustration

Illustrations used in design projects.
Design
Photography

4.06: Photography

Photos used in design projects.
Design
Packaging

4.07: Packaging

Mastery and originality of packaging design of products made for sale.
Design
Motion Graphics

4.08: Motion Graphics

Visual motion design for video content.
Design
Spatial Design

4.09: Spatial Design

Spatial design involving interaction with the consumer that uses 3D tools, volumetric constructions, digital technologies and other means of visual communication (exhibitions, spatial installations, store redesign, in-store communication, VR projects).
Design
Typography

4.10: Typography

For creating a new font or font family.
Design
Any Other

4.11: Any Other

Works with another format and concept that differ from the subcategories described above.



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Brand Experience

Brand Experience
Point of sale Experience and Activation

5.01: Point of sale Experience and Activation

Innovative interactions with an audience for a point of sale experience.
Brand Experience
Promotions

5.02: Promotions

Sales promotion campaigns created to drive immediate sales.
Brand Experience
Live Stunts Brand Activation

5.03: Live Stunts Brand Activation

Live happenings or stunts made to connect a brand with an audience at public events like festivals, sports events or any other.
Brand Experience
New use of Media

5.04: New use of Media

Works making creative and unexpected use of commonly available media that turn them into new tools and lend more power to the creative idea. This category also includes works that succeed in creating an entirely.
Brand Experience
Branded Spaces

5.05: Branded Spaces

Design of trade and exhibition spaces to acquaint and engage the consumer with the brand. Spaces can be both real and virtual platforms.
Brand Experience
PR / Events

5.06: PR / Events

Ideas that connect the brand with an audience through a PR strategy resulting in proven earned media and impact (corporate, public, consumer, social and cultural).



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Integrated & Innovation

Integrated & Innovation
Integrated Campaigns for commercial brands

6.01: Integrated Campaigns for commercial brands

Creative solutions that successfully carry the brand message across multiple platforms/channels, both online and offline, using more than 3 communication techniques, including traditional types of advertising (TV, press, radio, Internet) and other promotion methods.
Integrated & Innovation
Integrated and Innovation for non-profit / public service / NGO

6.02: Integrated and Innovation for non-profit / public service / NGO

Creative solutions of integrated campaigns, with more than 3 communication techniques, including traditional advertising (TV, press, radio, Internet) made for charitable, non-profit organisations and public services
Integrated & Innovation
Branded Content

6.03: Branded Content

Original content created for a brand or a natural integration of a brand into an existing format. This includes a media channel (Internet video, promo, TV, etc.) and multichannel platforms for delivering content to an audience (radio, publications, books, games, music, videos, mobile content, social solutions, blogs, promo events, mass events, etc.).
Integrated & Innovation
Best use of Technology

6.04: Best use of Technology

Non-standard and original use of technology to promote a brand.
Integrated & Innovation
Best use of Data

6.05: Best use of Data

Creative use of data to increase an advertising campaign’s effectiveness.
Integrated & Innovation
Product / Service Innovation

6.06: Product / Service Innovation

Creation and integration of an innovative product and/or service.



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Art Directors Club of Europe

Disseny Hub Barcelona Building
Pl. de les Glòries 37-38
08018 Barcelona
Spain