What's New?

Previously open only to winners and shortlisted works, the ADCE Awards are now open to all entrants to competitions organised by ADCE’s 25 member clubs, as well as to those who enter select eligible competitions in Europe run by non-member organizations.

Check out the list of the eligible competitions.

With the aim to evaluate work through the lens of industry-specific challenges and opportunities the ADCE Awards introduces a major new discipline: Creativity by Industry Sectors.

The new discipline provides a broader perspective on creative excellence while recognising the strategic and cultural context behind each project.

The discipline includes 40 categories in 8 different sectors. For more information on categories, please visit the categories page.

INTERACTIVE AND MOBILE
• Creative Data
  Digital creativity where data plays a central creative role, enabling stronger storytelling, smarter targeting, and measurable innovation.
• Multi-Platform Experience
  Interactive work designed to create seamless experiences across multiple digital touchpoints and devices.
• Innovative Use of Technology
  Projects where technology meaningfully enhances creativity, engagement, usability, and impact.
• Gaming
  Commercial creativity developed within or through gaming environments.
• Technological Craft
  Excellence in UI, UX, AR/VR, programming, and technical implementation.

BRAND DEVELOPMENT & EXPERIENCE
• Projects
  Brand-led initiatives designed to achieve tangible real-world impact through services, experiences, or partnerships.
• B2B and Collaboration
  Work targeting business audiences or created through strategic partnerships and collaborations.
• Creative Strategy
  Projects where strategic thinking and insight form the foundation of the creative solution.

LOCAL INSIGHT
In addition, a new Local Insight category has been introduced across all existing disciplines. The category celebrates projects rooted in local culture, communities, and regional relevance, reinforcing one of ADCE’s core values: promoting the diversity and richness of European creativity.

Small agencies (up to 10 employees) will benefit from a 20% discount on the participation flat fee, reducing the entry cost from 250€ to 200€ per submission for members, and from 450€ to 360€ for non-members.

For more information on entry fee, please visit the fee page.